provide a removal tool like many other brands

Security software often by necessity sends roots deep into Windows. That can make removal difficult &/or incomplete using normal uninstall procedures, & leftovers have been known to sometimes cause problems when/if a new version or another brand of security software is installed. So many major brands provide a removal tool that can be downloaded & run, that removes all traces of their security software. As a bonus it makes trying your software risk free, so more people might try it.